Max

Blink

In the book Blink, Malcolm Gladwell expresses concepts and ideas of why we as humans think the way we do. He narrows down topics of life and decision-making that can actually be made into a science that explains a lot about how we think. This book has extremely interesting studies on all areas of life that can be narrowed down to a simple decision making process that is effective immediately, before there is any other thought. This was so interesting because Gladwell expressed what he was communicating very well. It made any educated reader interested in what he was discussing and want to read on because of the interesting facts and studies throughout the book as well as because the book has potential to help people who want to know more about how people gather judgements and ideas or who are just interested in intriguing experiments and results.

First off, the book uses effective rhetoric by giving interesting facts and studies to the audience/readers. The message that is portrayed by gladwell is so interesting because it discusses a view to life and the decision making process that no one has ever looked at or made a best-selling book about before. It is a niche in the book industry as well as science itself. In the book, Gladwell talks about how most ways of doing things around certain people cause a person to judge someone without even realizing it. Gladwell talked about an experiment where there were people of all the same background, but were different races and genders. These people went to a car dealership and bargained for the lowest price for the same type of car for forty minutes. In the end, it turned out that the white male received the cheapest car price while the females and other ethnicities received a higher price for their vehicles. This shows that there is either some judgement that takes place inside the car dealer's head without them even knowing about it, or they are just racist and sexist. Realistically, the first idea is probably the better choice. Some will say that experiments like these are not accurate and are just coincidences that occur. This is not true because these were sophisticated studies that Gladwell took from outside resources of his own and there are also several studies like the one discussed above which have nearly the exact same results. All in all, interesting experiments like this one make it easy to enjoy the good rhetoric and message by the author.

In addition, the book also expresses ideas that are helpful to people who want to learn more about how judgements are made and what comes from the decision-making process. It is said in the reading that quick judgements come from past experiences relating to the thing that is being judged. The importance of this is that there is now an exact reason for why some people judge the way they do. They might have just had a bad experience with the same thing in the past if the judgement is negative. The opposite applies with the positive. Some people will argue that quick judgements come right away based on information that is immediately in front of someone. This is not the case because there are several studies that clearly connect the fact that past experiences influence the judgements that are made in any situation. They are not just based on what is at hand. Throughout all of the facts, lessons, and experiments in this book, there is an understanding that is gathered by the reader that expresses a great deal of knowledge that is valuable to whoever reads about it.

There are many things that readers have not known until they pick up a book. The way that they do pick up a book is if they enjoy reading it. If the book is enjoying to read, then there must be effective rhetoric within it to make sure that the entire spectrum of reader is received. Having interesting facts and studies throughout the book and giving potential to help people who want to know more about how people gather judgements and ideas makes this book a great piece of rhetoric. Gladwell makes the reader know that this book should stay on the bestseller list for much longer than it already has.